January 21, 2015
The Mamaison Business & Conference Hotel Ostrava is changing its name; it is returning to its traditional name Imperial Hotel Ostrava. “The decision to remove the hotel from the Mamaison Hotels & Residences brand was carried out primarily to preserve the original name of the hotel, which in Ostrava has meaning, more than a century of history and an excellent reputation,” said Michal Seifert, Director of the Imperial Hotel Ostrava.
The hotel will continue to be operated by CPI Hotels, whose portfolio also includes, in addition to Mamaison Hotels & Residences hotels, four-star Clarion congress hotels, Spa & Kur Hotels and three-star Fortuna hotels. Imperial Hotel Ostrava will belong to the Private Label Hotels group, which associates independent hotels of CPI Hotels such as Parkhotel Vienna, Bielsko Biala in Poland and Hotel Černigov in the town of Hradec Králové.
“Besides the name of the hotel, nothing has changed for our clients and suppliers, the bank connection and all legal requirements remain unchanged,” added Seifert. The hotel refreshed its image with the return to its original name. As part of rebranding, the hotel has a new logo, a graphic standards manual and its own website. “In terms of marketing, we have done a lot of work. On 1 February we will launch a new website, www.imperialhotelostrava.com, on which we worked with the Irish company Bookassist, which also created our main corporate website for us. The monogram of the joined initial letters of the name of the hotel in the new logo uses a sans-serif font, which has the hallmark of modern simplicity and simultaneously is in harmony with the traditional accents of gold and red of the interior of the Imperial Hotel. We use the logo either with an elegant black or inversely with a white background,” said Patricie Rosenbergová, Director of Sales and Marketing CPI Hotels.