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Clarion Olomouc was a partner of a charity event called Cancer is a Public Matter. The ceremony under the patronage of Mayor of Olomouc Antonín Staněk was presented by famous actor and host Tomáš Matonoha. The event included a fashion show of Italian brand Primigi, whose models were presented, among others, by children treated for cancer. A guest of the Petra Balvínová fashion show and its main face was Czech Miss 2014 Gabriela Franková who, together with Renáta Grmolenská, the director of the Cancer is a Public Matter Foundation, launched a calendar of STAR Group, the proceeds of which will be used to support the foundation.